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Dolus · Horror Market Intelligence

CRYPTThe Horror Stock Exchange

A Bloomberg terminal for horror. CRYPT scrapes Reddit, YouTube, news, critics, and box office around the clock, converts the noise into tradable signals, and tells you which genres, creators, and properties are heating up before the market prices them in.

Live 24/7Evidence-backedSub-genre granularAlerting built in

What it watches

Reddit
fan chatter, hype, backlash
YouTube
trailers, creators, virality
News & Reviews
trades, critics, wires
Box Office
opening + hold performance
Book Properties
optioned & unoptioned
TV & Streaming
series momentum

What it does

HXI — Horror Index

A single live number for the whole genre, with 24H / 7D / 30D / 90D views and drill-down into exactly which signals moved it.

Genre & Sub-Genre Tickers

Folk horror, slasher, possession, body horror, creature, found footage — each quoted like a stock with gainers, losers, and volume.

Creator Momentum

Established names and unknown channels side by side, so you see traction before the trades do.

CRYPT ORACLE

AI recommendations on hot genres, rising creators, and where the next IP is coming from — every call shows its sources and score breakdown.

Release Slate

380+ searchable horror titles with info links and trailers, cross-referenced against live sentiment.

Rule-Based Alerts

Fire on sentiment spikes, genre momentum shifts, new creator breakouts, or a feed going quiet.

Feed Health & Reliability

Per-source status, latency, A–F reliability grades, 7-day history, and stale-feed warnings before the chart lies to you.

Snapshot Export

One click for CSV/JSON of genres, creators, and IP — drop it straight into a deck or a memo.

What it's worth to you

The Producer

Folk horror sub-index climbs 18% over 10 days while three unoptioned novels spike in Reddit mentions.

→ You option the book in week two instead of bidding against four studios in month six.

The Agent

A 40K-subscriber horror channel triples watch-velocity and starts getting cited in trade coverage.

→ You sign the creator before the first meeting request lands in their inbox.

The Distributor

Possession titles show rising sentiment but falling box-office conversion — hype without spend.

→ You reprice the acquisition and time the campaign to the real demand curve.

The Writer

Slasher revival flattens while creature-feature volume quietly doubles across YouTube and reviews.

→ You pitch into the rising room, not the crowded one.

The Investor

HXI drops 6% and Fear VIX spikes ahead of a wide release weekend.

→ You read genre-wide risk the way you'd read a sector, with evidence attached.

The Journalist

A niche sub-genre breaks out with citations back to the exact threads and clips.

→ You file the trend piece first, sourced, with receipts.

The fans

Horror is the most fan-driven genre in entertainment. Word of mouth opens the film, fandom keeps a franchise alive for decades, and a single viral thread can turn a no-budget short into a studio bidding war. CRYPT treats fan energy as the underlying asset.

Where the fear starts

Every price on CRYPT begins with a fan — a Reddit thread at 2AM, a reaction video, a review nobody paid for. Fans are the market makers.

Fandom heat map

Track which sub-genres, franchises, and creators fans are actually rallying behind — hype, backlash, and cult revivals scored separately.

Superfans & tastemakers

Horror BookTok, breakdown channels, letterboxd loudmouths, con crowds — the small accounts whose enthusiasm reliably front-runs a breakout.

Sentiment, not just volume

Ten thousand angry posts and ten thousand excited posts move a title in opposite directions. CRYPT reads the mood, not only the noise.

Market fundamentals

US horror box office, 2025
$1.2B+

Record annual domestic gross for the genre, cleared in early September 2025 when The Conjuring: Last Rites posted the third-largest domestic horror opening ever.

Genre share of US box office
~17%

Horror's share of 2025 domestic grosses, up from roughly 4-6% a decade ago — the genre carried a soft year for tentpoles.

Median studio horror budget
$10-20M

Low fixed cost is why the genre survives soft years better than tentpoles; Sinners at $90M is the outlier, not the norm.

Typical hit multiple
8-15x

Budget-to-worldwide multiple on breakouts; franchise sequels compress toward 3-5x.

Theatrical figures as publicly reported · budgets exclude marketing

Box office — the record slate

TitleStudioBudgetDomesticWorldwideMultiple
The Conjuring: Last Rites 2025Warner Bros.$55M$184M$493M9.0x
Sinners 2025Warner Bros.$90M$278M$366M4.1x
Final Destination Bloodlines 2025New Line / Warner Bros.$50M$138M$285M5.7x
Weapons 2025Warner Bros.$38M$158M$267M7.0x
28 Years Later 2025Sony / Columbia$60M$70M$150M2.5x
Terrifier 3 2024Cineverse$2M$54M$90M45.0x

Reported theatrical grosses and widely reported production budgets

Stock fundamentals & analyst ratings

LION · Lionsgate StudiosBuy
$11.78
Target ~$15 (≈33% upside) · 11-17 analysts

Saw, Blair Witch and the deepest owned horror library outside the majors.

IMAX · IMAX CorporationBuy
$50.38
Target Consensus Buy · 11 analysts

Premium-format horror openings (Sinners shot for IMAX) now drive real per-screen premiums.

CNK · Cinemark HoldingsBuy
$38.40
Target $39.27 avg · 11 analysts

Exhibition beta to the horror calendar; genre is the most reliable non-tentpole traffic driver.

AMC · AMC EntertainmentHold
$2.75
Target $2.72 avg · 7 analysts

Highest operating leverage to horror weekends, and the weakest balance sheet to absorb a miss.

Blumhouse (private)Private
Private
Target n/a · no coverage

Post-Atomic Monster merger, the genre's volume leader — exposure only via Universal's slate.

A24 (private)Private
Private
Target n/a · no coverage

Reported ~$3.5B valuation on a 2024 raise; elevated-horror pipeline is the core asset.

Consensus ratings and targets as publicly reported (S&P Global-polled analyst panels), late August 2026 · not investment advice

The tape — trades that repriced the genre

YearTitleBudgetGrossMultipleWhy it mattered
1978Halloween$300K$70M233xIndependent slasher proves micro-budget horror can out-earn studio drama.
1996Scream$14M$173M12xMeta-slasher revives a dead category and launches a four-film run.
1999The Blair Witch Project$60K$248M4,133xFirst internet-marketed hit. The template for every viral found-footage cycle since.
2004Saw$1.2M$103M86xOpens the 2000s torture cycle and an annual-release franchise model.
2009Paranormal Activity$15K$193M12,867xDemand-driven platform release; the highest budget multiple in modern film.
2013The Conjuring$20M$320M16xTurns a haunting into a shared universe — horror's first true IP portfolio.
2017Get Out$4.5M$255M57xElevated social horror breaks out and takes an Original Screenplay Oscar.
2023Five Nights at Freddy's$20M$297M15xGame/creator fandom converts directly to opening weekend — the audience arrived pre-built.
2024Terrifier 3$2M$90M45xUnrated indie tops the chart on fan evangelism alone. No studio, no PG-13.
2025Sinners$90M$366M4xOriginal, expensive, auteur-led horror clears $100M domestic — a new ceiling.
2025Weapons$38M$270M7xSecond original R-rated $100M domestic hit of 2025; mystery-horror becomes bankable.

Buy / sell guide — how to read the board

Sub-genre momentum up 3+ weeks with rising unique creators
BUY

Read: Broadening interest, not one viral spike

Breadth precedes greenlights. Attach before the category prices in.

Trailer virality high, Reddit sentiment negative
HOLD

Read: Curiosity without goodwill

Front-loaded opening, weak legs. Fine for a sale, bad for a franchise bet.

Book or game property with sustained fan chatter and no rights announcement
BUY

Read: Unoptioned demand

Cheapest point on the curve. This is where Oracle's next-IP calls concentrate.

Franchise entry with declining opening and flat search
SELL

Read: Audience fatigue

Multiples compress fast once a series stops recruiting new viewers.

Creator crossing from short-form into feature chatter
BUY

Read: Talent about to reprice

Signing cost rises the moment a studio deal is reported.

Budget over $60M on an original, non-franchise horror title
HOLD

Read: Above the genre's proven cost ceiling

Only Sinners ($90M budget, $366M worldwide) has cleared it lately; the median studio horror still runs $10-20M for a reason.

Worldwide-to-budget multiple tracking under 3x by weekend three
SELL

Read: Franchise fatigue, not a slow build

Horror is front-loaded at 40-55% of its run in the opening; a weak multiple that early rarely recovers.

Exhibition names rallying into a stacked horror calendar
HOLD

Read: Genre traffic is priced into the theatres, not the studios

CNK and IMAX already carry Buy consensus near their targets; AMC sits at Hold with the thinnest balance sheet if a title misses.

Genre index spikes on a single source only
HOLD

Read: Thin, possibly astroturfed signal

Wait for confirmation across two feeds before moving on it.

Signals are attention and market indicators for development decisions — not financial advice.

Always on
24/7

Continuous ingestion with stale-feed alerting.

Coverage
Film · TV · Books

Plus creators, virality, and critical reception.

Every call
Sourced

Oracle shows the evidence behind each forecast.

See the board live at horrorstock.dolus.run

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CRYPT · A Dolus property · Horror is the only market that tells the truth

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